Sports and Entertainment Marketing MRK730 1/2 credit School-to-Work Recommended: Marketing Grades 11-12 LADIES AND GENTLEMEN, START YOUR ENGINES! Strap yourself in and hang on as you explore the ever exciting and changing field of sports and entertainment marketing. Classroom instruction in the areas of planning, organizing, and implementing an event assists you as you and your peers plan and host an actual event. Specific areas of study include the 4-Ps of marketing and basic economic principles as they relate to event promotions, sponsorships, sales, development, and management. Additionally, a scheduled trip to the Bradley Center is planned. During the course of this experience you will observe a professional sports marketing lab (Milwaukee Bucks’ game) in motion and at work. You will also tour the Bradley Center, interact with Bucks’ marketing staff, and participate in a free throw shooting contest. Other potential trips include the UW-Madison and Madison Mallards.
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